What started out as a small manufacturer of hair care and grooming products for black consumers has grown into a multi-billion rand business and a household name. Since her husband, Johannesburg Mayor Herman Mashaba, decided to go into politics, Connie Mashaba has been at the helm of the family business. CNBC Africa spoke to the Director of Black Like Me at the YPO Ignite Summit on the journey that has led to her heading up the company.