Does Brian Joffe still have the Midas touch?


Today Long4Life announced its intention to acquire the entire issued share capital of Holdsport. The company owns Sportman’s warehouse and Outdoor warehouse and should the transaction be concluded Long4Life will see its market capitalisation double from current levels. Shareholders have two options they can either opt for 12.10 Long4Life shares for one Holdsport share or 11.20 Long4life shares and R5.00 in cash. Joffe listed Long4Life on the 7th of April of this year and his stated intention is to deliver above average returns in the leisure and lifestyle space. Joffe is best known for building Industrial conglomerate Bidvest from the ground up and delivering outstanding shareholder returns over an almost 30 year period. The question on everyone’s lips is whether 70 year old Joffe can do it all again.

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