Imperial Brands – Hot or Not


Imperial Brands plc (LON:IMB) owns cigarette brands such as Davidoff, West, JPS, Gauloises Blondes and Winston. Market cap is GBP 33.3 billion, P/E ratio of 32.7 and a dividend yield of 4.3 per cent. Guest Gary Booysen from Rand Swiss and resident expert Paul Theron from Vestact decide whether Imperial Brands is hot or not.

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