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How Robinhood Captures First Time Investors

Robinhood led the way for zero commission trading. It helped bring in a new generation of investors to the stock market. The Covid-19 pandemic and stay-at-home orders helped the trading app add 3 million users in the first quarter of 2020. “The Robinhood Trader” quickly became synonymous with retail trading. The company has made the stock market more accessible to millions of users but not without complications.

The beginning of 2020 created a unique moment for retail trading: Increased market volatility