Home Here’s how COVID-19 has impacted ad spend in Kenya Here’s how COVID-19 has impacted ad spend in Kenya

Here’s how COVID-19 has impacted ad spend in Kenya

A new study has shown that advertising expenditure in Kenya has dropped by $202 million in the first half of 2020 due to the COVID-19 pandemic. So what strategy should the media employ to hold out and why is it important for businesses to invest in advertising as they undertake recovery? Enock Mokaya