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KPMG and the true cost of losing a good reputation

PUBLISHED: Mon, 18 Sep 2017 10:50:05 GMT

For the second time in as many months, the Gupta influence is compromising yet another international brand. KPMG audit firm was criticised for its audit and handling of Linkway Trading a Gupta company; leading to the dismissal of eight KPMG senior executives including the CEO, Trevor Hoole. What brand equity is left in the audit firm? Brand Expert, Jeremy Sampson joins CNBC Africa for more.


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