Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers and does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.
Following Canon Inc.’s (https://global.Canon) initial development announcement of the EOS R3 (https://bit.ly/2RcOAgY) – its latest high-performance, high-speed professional mirrorless camera – more details have been revealed today confirming it marks a new era for sports, wildlife and news photographers.
Canon is committed to achieving the impossible, and this camera is no exception. Today, new specs prove the EOS R3 takes object-tracking to another level – adding Auto Focus (AF) tracking for motorsports including racing cars and motorbikes. In addition to this, ideal for filmmakers, the EOS R3 can record oversampled 4K video.
The EOS R3 combines the next-level performance and image quality advantages of Canon’s innovative EOS R System line-up. Pairing its RF Mount with Canon’s RF lenses (https://bit.ly/3paSUtQ), the EOS R3 offers possibilities unseen in any other camera/lens duo and opens the door to previously unattainable capabilities and unseen optical excellence. As a result, professional photographers – whether shooting sports, wildlife, or news – can capture fleeting moments in time, in ways they never thought possible.
Following the April development announcement, here’s some of the freshly revealed EOS R3 specs to be aware of:
Capture fast-moving subjects in pin-sharp focus, with ease
Professionals following moving objects around the frame will enjoy the EOS R3’s ability to keep them in pin-sharp focus – even when shooting RAW at 30fps – thanks to Canon’s Dual Pixel CMOS AF technology. Alongside the people and animal (including birds) AF tracking technology found in the EOS R5 (https://bit.ly/2S3K8Sb) and EOS R6 (https://bit.ly/3uNjBpw), the EOS R3 is perfect for motorsports photographers – with its ability to track racing cars and motorbikes. And when light conditions get tough, the camera can focus in extreme darkness at light levels -7EV or lower .
Supporting Canon’s unique Eye Control AF technology, which enables professionals to select the AF point with only their eye, the EOS R3 is an extension of any photographers’ creativity – reacting quickly in the moment to capture the shot. In low light, the EOS R3 offers up to 8-stops of protection against camera shake  with Canon’s revolutionary combined Image Stabilizer (IS) technology. The camera’s sensor-shift IS works in tandem with the optical IS built into many RF Mount lenses (https://bit.ly/3i9HNjl), for a result that lets professionals shoot handheld in very dim light or while using long shutter speeds to intentionally blur movement.
High-quality RAW at 30fps
At the heart of the EOS R3 lies a brand-new back illuminated stacked CMOS sensor, working together with Canon’s high-performance DIGIC X image processor. Today, Canon can confirm it will capture quality RAW files at a staggering 30fps with full AF/AE tracking. The breath-taking speed of the camera’s new sensor also redefines what can be done with an electronic shutter. Flash sync is now possible with the electronic shutter when used with external Speedlites and rolling shutter distortion when shooting fast-moving subjects has been reduced.
Oversampled 4K and RAW recording abilities
In addition to its next-level still photography capabilities, the EOS R3 is suited to those looking to capture high-quality video. The camera will record oversampled 4K, or users can record RAW footage internally. Canon Log 3 is also available to provide professionals with greater dynamic range and colour grading possibilities. Crucially, the same object recognition available to stills photographers is also available to videographers, so filmmakers can track fast-moving objects around the frame, keeping them in sharp focus.
Built for professionals
Built to withstand the rigours of day-to-day professional use, the EOS R3 will have a tough, magnesium-alloy body featuring dust and water resistance to the same level as Canon’s legendary EOS-1D X series – ensuring it can cope in the toughest weather conditions. Dual card slots allow image files to be written to SD or CFexpress memory cards. The camera is powered by a high-capacity LP-E19 battery – the same as the one found in Canon’s EOS-1D X Mark III cameras – enabling professionals to use and share batteries between cameras that they may already have in their kitbag. The camera will also offer a choice of controls with both multi controller and smart controller – for completely intuitive operation. Offering three customisable dials on the body, plus a Lens Control ring on each RF Mount lens, this allows shutter speed, aperture, ISO, and exposure compensation all to be easily adjusted while the camera is at the photographer’s eye. The EOS R3 is also equipped with a Vari-Angle screen letting professionals compose easily from creative perspectives.
As a camera intended for leading sports and news shooters – connectivity is vital. Offering a built in Wired LAN socket and 5GHz Wi-Fi  allowing communication with computer networks, laptops and mobile devices, professionals can share images quickly and easily. As previously announced, the EOS R3 is also compatible with the Canon Mobile File Transfer app. What’s more, the EOS R3 will feature a new accessory shoe which provides data communication and power for new accessories when attached to the camera.
 For still photos only with an f/1.2 lens, except RF lenses with a Defocus Smoothing (DS) coating, using center AF point and One-Shot AF used at room temperature and ISO 100
 Based on CIPA standards using RF 24-105mm F4 L IS USM, measured in yaw and pitch directions at 105mm focal length
 5GHz Wi-Fi-compatible models only. Specifications may vary depending on country and region
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
EOS R3 key features announced as of today (2nd June 2021) are:
• New Canon-developed back illuminated stacked CMOS sensor • 30fps with AF/AE tracking • AF tracking of people, animals (including birds) and motorsports (racing motorbikes and racing cars) • Can record oversampled 4K, or RAW footage internally and Canon Log 3 • Eye Control AF point selection • Focus in light levels -7EV or loweri • Dual Pixel CMOS AF • EOS-1D series dust and water resistance
Media enquiries, please contact:
Canon Central and North Africa
APO Group – PR Agency
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3fEUFMG) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: www.Canon-CNA.com.