Nigeria’s digital content creators have become a force to reckon with in terms of their earning power, as Nigeria’s highest grossing Youtuber gets an average of 1.4 million views daily which translates to just over $300 000 monthly in earnings according to Accredited Debt Relief. The African Polling institute recently put out an assessment of Nigeria’s digital content creators and Executive Director of the Institute, Bell Ihua joins CNBC Africa to discuss their findings.