Rwanda’s flower industry receives boost ahead of Valentine’s Day

It’s no secret that COVID-19 has hit small businesses hard, and floriculture sector is no exception. However, according to data from the National Agricultural Export Development Board, Rwanda exported about 43,000 kilogrammes of flowers, earning over $467,000 in the week ending February 7, attributing the rise to the increase in demand ahead of Valentine’s Day. Ephrem Kwitonda, Marketing Director for Bella Flowers ltd joins CNBC Africa for more.

Fri, 12 Feb 2021 14:51:03 GMT
Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.