Ajinomoto aim to introduce food nutritional projects to Africa

Japanese food and chemical manufacturer, Ajinomoto, is making significant strides in Africa by introducing food nutrition projects across various countries on the continent. The company, whose name translates to 'essence of taste', has a rich history dating back over 100 years when one of its founders embarked on a mission to develop seasonings that not only enhanced the taste of food but also improved its nutritional value. Today, Ajinomoto operates globally, with a strong presence in Africa, particularly in Nigeria where they have been marketing their flagship product, Agena Moto, for the past 25 years. Agena Moto has become a household name in Nigeria, with sales exceeding $100 million and a dedicated workforce of nearly 800 Nigerians. The company's mission is clear - to make food delicious and people healthier through their innovative products. In a recent interview with CNBC Africa, Masatoshi Ito, the Representative Director and Chairman of the Board at Ajinomoto, shared insights into the company's operations in Africa and their plans for further expansion on the continent. With a focus on sustainability and job creation, Ajinomoto is committed to enriching the lives of people in Africa by providing nutritious and tasty food options. From Nigeria to Divuar, Egypt, Kenya, and Cameroon, Ajinomoto is already making a difference in the daily lives of people by adding flavor and nutrition to their meals. The company's success in Nigeria has paved the way for their expansion into other African nations, where they aim to leverage local ingredients to create products that cater to diverse tastes and preferences. In countries like Kenya, Ajinomoto has developed seasonings tailored to the local palette, making ordinary dishes more appealing and delicious. Furthermore, in Ghana, Ajinomoto is leading a nutritional project to address malnutrition among infants by introducing Cocoa Plus, a fortified product that enhances the nutritional value of traditional baby food. Collaborating with the Ghanaian government, the University of Ghana, and international organizations, Ajinomoto aims to combat stunting, acute infections, and anemia among infants through this innovative project. The success of Cocoa Plus in Ghana serves as a blueprint for similar initiatives in other African countries, highlighting Ajinomoto's commitment to improving nutrition and fostering healthier communities across the continent. As Ajinomoto continues to expand its footprint in Africa, the company remains dedicated to its founding principles of taste and nutrition, ensuring that every meal not only delights the palate but also nourishes the body. With a focus on sustainability, job creation, and community impact, Ajinomoto is set to play a pivotal role in shaping the future of food and nutrition in Africa.