Cartrack launches in the U.S

Cartrack, a leading global provider of stolen vehicle recovery and insurance telematics services, has announced its official launch in the United States. The company's CEO in the US, Travis Schmidt, shared insights into this strategic move in a recent interview with CNBC Africa. Schmidt highlighted the timely entry into the US market, emphasizing the increasing need for telematics and electronic tracking devices, especially with the upcoming mandate for electronic logging devices in long-distance trucking. He noted that the transition from paper logbooks to electronic solutions presents a significant opportunity for companies like Cartrack, who specialize in this technology. With an estimated three million trucks requiring electronic logging devices by December 18th, 2017, the US market offers a substantial growth potential for Cartrack. Schmidt also discussed how Cartrack's experience in South Africa, where the company has faced unique security challenges and diverse driving conditions, has positioned them well for success in the US. The in-house development of hardware and software gives Cartrack a competitive edge over rivals who rely on third-party solutions. This technological advantage, combined with Cartrack's history of innovation and client-centric approach, sets the stage for a promising expansion into the US market. While acknowledging the challenges and costs associated with entering a new market, Schmidt outlined a strategic approach for establishing a presence in the US. He mentioned plans to focus initially on Southern California while targeting corporate contracts nationwide. As the company grows its sales force and expands its reach, Cartrack aims to broaden its footprint across the US. Schmidt emphasized the importance of delivering on promises and offering competitive pricing to differentiate Cartrack from existing competitors in the US. He highlighted the US economy's openness to new businesses and emphasized the importance of execution in gaining market traction. With a proven track record of success, Cartrack is well-positioned to make a strong impact in the competitive US market. As Cartrack sets its sights on capturing market share and expanding its customer base across the country, the company's strategic approach and commitment to innovation will be crucial elements in its journey towards success.