German consultancy firm Rodl & Partner enters Kenyan market

German professional services firm, Rodl & Partner, has made a strategic move by entering the Kenyan market with a focus on offering legal, tax, audit, and management consultancy services to SMEs, tech startups, and family-owned businesses. The global head of Rodl & Partner, Professor Dr. Christian Rodl, shared insights on the company's business model and strategic positioning during an interview with CNBC Africa. In the interview, Professor Dr. Rodl highlighted the company's expertise in serving family-owned businesses, particularly in Germany and other European countries. With a workforce of about 4,200 people spread across 50 countries, Rodl & Partner has established itself as a trusted advisor to large family-owned enterprises on an international scale. The company's expansion into Kenya signifies a new chapter in its global footprint, aiming to extend its services to local businesses in the region. Speaking about the German investment landscape in Kenya, Dr. Rodl expressed optimism about the country's potential to attract foreign investors. With over 60 German companies already investing more than 86 million euros in Kenya, Rodl & Partner aims to leverage this market opportunity by offering its specialized consultancy services. The strategic positioning of the company lies in tapping into Kenya's growing middle class and the emergence of technology companies seeking equity financing. Furthermore, Dr. Rodl elaborated on Rodl & Partner's involvement in the renewable energy market, particularly through projects like the geothermal risk mitigation facility fund. The company's partnership with the African Union Commission since 2012 showcases its long-term commitment to supporting sustainable energy initiatives in Africa. By providing legal, accounting, and tech services, Rodl & Partner contributes its expertise to the development of geothermal power plants in the eastern parts of Africa. Overall, Rodl & Partner's entry into the Kenyan market brings a wealth of opportunities for local businesses, especially SMEs, tech startups, and family-owned enterprises. With a focus on tailored consultancy services and a track record of success in international markets, the company is well-positioned to make a meaningful impact in Kenya's business ecosystem.