Kenyan shilling weakens to six-month low
Equity Group's mobile money and banking platform, Equitel transacted Ksh271.8 billion in the first quarter of 2017, becoming the closest competitor of Safaricom's M-Pesa which transacted Ksh890.7 billion in the same period.
Tue, 11 Jul 2017 14:19:50 GMT
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AI Generated Summary
- Equitel's substantial growth in mobile money transactions positions it as a key competitor to Safaricom's M-Pesa, signaling a potential market shift in Kenya.
- Fintech services like Equitel are exploring alternative revenue strategies to navigate regulatory constraints and sustain profitability amid changing market dynamics.
- The depreciation of the Kenyan shilling to a six-month low against the USD raises concerns about inflationary pressures and external factors impacting the currency, with expectations of stabilization post-elections.
Equity Group's mobile money and banking platform, Equitel, has emerged as a strong competitor to Safaricom's M-Pesa in the Kenyan market. In the first quarter of 2017, Equitel transacted Ksh271.8 billion, signaling a significant growth trajectory from the past years where it had a negligible market share. This growth has positioned Equitel as the closest competitor to M-Pesa, which transacted Ksh890.7 billion in the same period, dominating 76 percent of the mobile money transactions. Kasem Bao, a research analyst at Dyer and Blair Investment Bank, highlighted that Equitel has managed to capture 23.14 percent of the mobile money market, showcasing its potential to challenge the dominance of M-Pesa. With Equity Bank's vast customer base, technical capabilities, and the introduction of a robust agent network, Equitel aims to gain traction and compete more effectively with Safaricom. The market movement signifies a potential rivalry between the largest bank by customer base and the leading telecommunications company by customer numbers, promising positive outcomes for consumers in the Kenyan market. The ongoing battle for market share is expected to drive innovation and enhance service delivery for mobile money users, ultimately benefiting the end consumers. Bao emphasized the importance of interoperability between mobile money platforms, which could further disrupt Safaricom's dominance by enabling greater flexibility and choice for consumers. The evolving landscape of mobile money services in Kenya highlights a shift towards a more competitive and consumer-friendly market. When analyzing revenue generation in the context of the interest rate cap, Bao noted that while M-Pesa is not directly affected by the cap, fin-tech services like Equitel face limitations concerning interest rates. However, these services can leverage fees and commissions to drive revenue growth, thereby mitigating the impact of regulatory constraints. By exploring alternative revenue streams and adapting their business models, mobile money providers can navigate the changing regulatory environment and sustain profitability. The recent depreciation of the Kenyan shilling to a six-month low against the USD has raised concerns about inflationary pressures and external factors affecting the currency. Bao highlighted that food inflation and the impact of drought conditions have been significant contributors to the shilling's weakening. With the upcoming elections and increased demand for dollars to import election materials, the shilling is expected to face further pressure in the short term. However, Bao expressed optimism that post-elections, the currency may stabilize as economic conditions improve and external pressures subside. The closure of branches by Standard Chartered Bank and other financial institutions reflects a broader trend in the banking sector towards digital transformation and cost optimization. Technological advancements in mobile and online banking have reshaped consumer preferences, prompting banks to reassess their physical branch networks. The implementation of the Banking Amendment Act, which reduced interest income margins, has further incentivized banks to streamline their operations and embrace digital innovation. Banks are increasingly focusing on enhancing digital service offerings and reducing their reliance on traditional brick-and-mortar branches to improve efficiency and adapt to changing market dynamics. While branch closures may lead to job losses in the short term, Bao suggested that a potential repeal or amendment of the Banking Act could help mitigate these challenges and support the sector's transition towards a more digitally-driven future.