Telkom offers uncapped data & free voice calls to fixed line customers

Telkom, a leading telecommunications company in South Africa, has made waves by announcing a significant overhaul of its fixed-line product offering. The company has introduced Unlimited Home Internet and Voice Plans in response to the high data costs that have been a prominent issue in the country. Attila Vitai, the CEO of Consumer, Mobile, and Small Business at Telkom, unveiled the new packages during an interview on CNBC Africa. Vitai described the new offerings as a game-changer, emphasizing that Telkom has been attentive to the demands of its customers and the general public regarding the 'data must fall' movement. The highlight of the announcement is the introduction of an unlimited data package with a download speed of 4 megabits per second for 599 grand. Moreover, Telkom has slashed prices for existing unlimited packages with higher download speeds, such as 10, 20, 40, and 100 megabits per second, making them more accessible to consumers. In addition to the substantial price reductions, Telkom is enhancing the value proposition by including free calls to Telkom customers (both fixed-line and mobile) and offering a minimum of one gigabyte of mobile data per month. This move aims to provide consumers with added benefits and flexibility in their communication and entertainment needs. Furthermore, the company has reduced international call rates for the top 30 destinations by 20%, solidifying its commitment to delivering cost-effective solutions. When questioned about the potential impact on Telkom's revenue, Vitai explained that the company is adapting to evolving consumer behavior. With the widespread shift towards data-based communication and entertainment, Telkom is aligning its offerings to cater to the changing needs of its customer base, particularly the younger generation. By providing a comprehensive package that combines unlimited data, free calls, mobile data, and reduced international calling rates, Telkom aims to position itself as a competitive player in the market. Existing Telkom customers stand to save significantly from the revised pricing structure, with high-end subscribers potentially saving up to 50% on their monthly bills. The entry-level package has also been enhanced to deliver greater value to customers, encouraging more individuals to consider Telkom's offerings. Vitai expressed optimism about the response from the market, hoping that the attractive tariffs would appeal to a broader audience and drive increased adoption of Telkom's services. The launch of the Unlimited Home Internet and Voice Plans signifies Telkom's commitment to addressing consumer needs and market dynamics while staying ahead of the competition. By providing affordable, high-speed connectivity coupled with valuable additions such as free calls and mobile data, Telkom is poised to make a significant impact on the telecommunications landscape in South Africa.