Rwandan entrepreneur secures $2 million deal to export chili to China

Diego Twahirwa, a Rwandan entrepreneur and spices producer, has recently signed a groundbreaking $2 million deal to export chili to China. This deal, which is set to take effect from November this year to May 2019, was finalized during the China International Import Expo. Twahirwa's journey into chili production started in 2015, after initially venturing into vegetable farming in 2014. The decision to shift from vegetables to chili was prompted by the unpredictability of vegetable prices in the market. Without farming contracts in place, Twahirwa found it challenging to secure buyers for his vegetable produce. However, his first breakthrough came when he received a contract from a UK-based exporter for fresh produce in 2015. Twahirwa's unique selling point in the Chinese market was his value-added product. By offering a different and distinct chili product from what was commonly available in China, he managed to capture the attention of potential Chinese buyers. Unlike the popular Rwandan chili product, Akabanga, Twahirwa's recipe-focused approach sets his chili apart. Rather than extracting chili oil, Twahirwa prepares his recipe, which offers a unique and flavorful twist. The impact of the China International Import Expo on African businesses cannot be overstated. Twahirwa believes that this event is a game-changer for Rwandan and African exporters, as it opens up new opportunities in Asian markets. By showcasing the possibility of African products being consumed in China, the expo boosts confidence among local farmers and entrepreneurs. Twahirwa's contract with Chinese buyers provides stability and assurance for local farmers, as they can rely on consistent prices and demand for their produce. The long-term implications of such agreements are significant for the growth and sustainability of the agricultural sector in Rwanda and beyond. Looking ahead, Twahirwa is optimistic about the potential for contract extensions beyond the initial seven-month period. With the value of one container already at $2 million, there is room for substantial growth and expansion in the future. Twahirwa's interaction with government ministries, such as the Ministry of Youth and the Ministry of Agriculture, further enhances his credibility and support as an exporter. The government's assistance, including providing land for expansion, signifies a collaborative effort to boost Rwanda's export industry. By leveraging government support and exploring new opportunities for product diversification, Twahirwa aims to empower more youth and foster sustainable economic development in the region. As Twahirwa's success story continues to unfold, it serves as a testament to the potential of African entrepreneurs to make a mark on the global stage.