Standard Chartered Bank's Africa strategy revealed

Standard Chartered Bank is navigating the uncertain waters of the global economy by focusing on strategic investments in Africa, particularly in Nigeria. In a recent interview with CNBC Africa, Simpa Adaba, Head of Wealth Management Nigeria at Standard Chartered, discussed the bank's approach to the market in 2019. Adaba highlighted the importance of preparing for unpredictable events such as Brexit and the US-China trade tensions, urging clients to be clear on their responses to various scenarios. Despite the lack of certainty, Standard Chartered is committed to helping clients make informed decisions in a volatile market environment. The Nigerian market has attracted significant offshore investment, demonstrating the confidence that foreign investors have in the country's potential. Despite concerns surrounding recent elections, capital flows into Nigeria have remained strong. Adaba praised the management of economic policies in Nigeria and highlighted the successful handling of foreign exchange issues, which has boosted investor confidence. With attractive yields and a stable foreign exchange environment, Nigeria has become a strategic focus for Standard Chartered's Africa strategy. Standard Chartered views Nigeria as a key market due to its large and growing population, as well as the emergence of a new generation of consumers entering key sectors of the economy. The bank's Imagine program, focusing on digital innovation and tailored wealth management solutions, reflects its commitment to meeting the evolving needs of Nigerian clients. By emphasizing wealth creation and protection, Standard Chartered aims to provide comprehensive financial solutions that align with clients' risk profiles and long-term goals. The bank's success in the wealth management sector has been recognized with prestigious awards, underscoring its dedication to delivering value to clients. Standard Chartered's investment advisors play a crucial role in guiding clients through their financial decisions, ensuring that investment products align with individual risk profiles. Transparency and client-centricity are central to the bank's approach, with a willingness to recommend against unsuitable products if necessary. In an era of economic uncertainty, Standard Chartered Bank's focus on strategic investment in Nigeria reflects its long-term commitment to the region. By leveraging digital innovation and tailored wealth management solutions, the bank aims to empower clients to make informed financial decisions and secure their financial future. Despite the challenges of the global economy, Standard Chartered remains steadfast in its support for clients, reaffirming its position as a trusted financial partner in Nigeria's evolving market landscape.