EAAB’s Mamodupi Mohlala-Molaudzi on transforming SA’s property sector

The real estate industry in South Africa has long been plagued by a lack of diversity, particularly when it comes to representation of black real estate agents. Mamodupi Mohlala-Molaudzi, the CEO of the Estate Agency Affairs Board (EAAB), has been at the forefront of efforts to address this issue since taking the helm in February. In a recent interview with CNBC Africa, Mohlala-Molaudzi highlighted the challenges facing the sector and outlined the board's ambitious plans for transformation. One of the key issues identified by Mohlala-Molaudzi is the stark imbalance between white and black real estate agents in the country. Out of approximately 43,000 registered real estate agents, only 4,600 are black. Even more concerning is the fact that the majority of these black agents are learners, with just over a thousand registered as professional principal estate agents. This underrepresentation is indicative of broader systemic barriers that have hindered the entry and advancement of black individuals in the industry. Mohlala-Molaudzi attributed the lack of diversity in real estate to a combination of factors, including historical relationships and entrenched barriers to entry. Recognizing the urgent need for change, the EAAB has embarked on a comprehensive strategy to address these challenges and promote inclusivity within the sector. Central to this strategy is the implementation of an internship program aimed at attracting young talent to the industry and fostering sustainable growth through support for small and medium-sized enterprises (SMMEs). The internship program, a key initiative of the EAAB, is designed to bring in 30,000 interns over a three-year period, with the goal of providing hands-on training and mentorship within the industry. The interns will be placed with host employers who will oversee their development and ensure their integration into the real estate landscape. In addition to stipends provided by the skills development fund, the EAAB has partnered with financial institutions to offer interns opportunities to generate income from distressed properties, thereby empowering them to become self-sustaining professionals from the outset. While acknowledging the challenges of nurturing entrepreneurship among young people, Mohlala-Molaudzi emphasized the importance of identifying individuals with a genuine passion for the industry and a strong sense of purpose. By conducting rigorous interviews and screening processes, the EAAB aims to select candidates who exhibit the 'X factor' needed to succeed in real estate. The board is confident that this personalized approach will contribute to a high retention rate among interns, fostering a new generation of diverse and committed professionals. In conclusion, the EAAB's proactive stance on transformation in the real estate sector signals a promising shift towards greater inclusivity and equal opportunity for all aspiring agents. By addressing longstanding disparities and creating pathways for advancement, the board is paving the way for a more vibrant and diverse industry that reflects the rich tapestry of South Africa's society.