#MeetingsAfrica2020: Minister Kubayi-Ngubane on how SA can become a top business, holiday destination & the impact of COVID-19

South Africa's Minister of Tourism, Mmamoloko Kubayi-Ngubane, shared her insights on how the country can enhance its position as a top business and holiday destination while navigating the challenges posed by the COVID-19 outbreak. Speaking at the 2020 Meetings Africa event, Minister Kubayi-Ngubane emphasized the importance of strategic partnerships and innovative solutions to drive growth in the tourism sector. Key Theme: Strategic partnerships and shared economies for African growth Key Points: 1. **Enhancing Air Connectivity:** Minister Kubayi-Ngubane highlighted the significance of increasing direct flights to South Africa to boost international tourism. She commended developments such as the London-Durban route, which saw a 25% rise in international arrivals at King Shaka Airport. The Minister encouraged leveraging existing airline networks to optimize connectivity and attract tourists from key markets like China. 2. **Pan-African Collaboration:** The Minister underscored the importance of collaboration across African nations to stimulate economic growth. By complementing rather than competing with each other, countries can collectively promote the continent as a vibrant destination for business and leisure travelers. South Africa's leadership role within the African Union amplifies the country's efforts to drive continental prosperity. 3. **Visa Regulations and COVID-19 Precautions:** Minister Kubayi-Ngubane outlined initiatives aimed at streamlining visa processes for business travelers and tourists. The implementation of an online visa platform seeks to simplify entry procedures and cater to the needs of frequent international visitors. Regarding the COVID-19 outbreak, the Minister reassured that South Africa is prepared to handle potential cases and continues to work closely with global health organizations to ensure public safety. Quote: Minister Kubayi-Ngubane expressed solidarity with China in its fight against the coronavirus, highlighting the need for international support and understanding during such challenging times. She emphasized the importance of maintaining open communication and avoiding stigmatization in addressing global health concerns. As Minister Kubayi-Ngubane looks ahead to the upcoming budget announcement, she stresses the critical role of tourism in driving economic growth and job creation, particularly for the youth. While acknowledging the budget constraints, she calls for sustained investment in transformative initiatives that empower small and medium enterprises and foster long-term sustainability in the tourism industry. In conclusion, Minister Kubayi-Ngubane's strategic vision and proactive approach underscore South Africa's commitment to nurturing a thriving tourism sector amidst evolving global dynamics and emerging health challenges.