Is there space for specialty items in post-Covid-19 Rwanda?

The Kigali Farmers and Artisans Market, a popular monthly event in Rwanda, has faced significant challenges due to the COVID-19 pandemic. With over 250 independent vendors offering a variety of specialty items such as handmade art, clothing, accessories, juices, natural cosmetics, artisanal food items, and fresh produce, the market has been a staple for both vendors and consumers in the region. However, with more than two months of closure, the market has had to innovate and adapt to survive in these unprecedented times. Founder of the Kigali Farmers and Artisans Market, Florence Mwashimba, discussed the market's response to the pandemic in an interview with CNBC Africa. She highlighted the market's transition to online platforms as a key strategy to stay afloat during the lockdown. Mwashimba had already been working on an online platform before the pandemic, but the lockdown provided the opportunity to focus more on its development. Many vendors were able to shift to online transactions as a result, despite some initial reluctance to embrace digital marketing. The shift to online operations has proven to be crucial for the market's survival, with vendors realizing the importance of establishing a strong online presence. Mwashimba emphasized the need for vendors to adapt and change in order to thrive in the current situation. While specialty food products have experienced consistent sales, the artisanal side of the market, including items like shoes, jewelry, and clothing, has faced challenges due to the reliance on imported raw materials. The high cost of importing materials has hindered the production of these artisanal goods, presenting a significant obstacle for small businesses in the market. Despite the challenges, the market remains optimistic about its future post-COVID-19. Mwashimba shared her plans to further develop the online platform and enhance delivery services to ensure a seamless shopping experience for consumers. The market is also exploring innovative strategies such as pop-up markets in physical retail spaces to maintain a presence and continue serving customers in a safe manner. By adapting to the new normal and embracing innovation, the Kigali Farmers and Artisans Market is determined to persevere through the crisis and thrive in the future. In addition to focusing on local operations, the market had also started expanding to Mombasa, Kenya, with plans to host markets in the popular tourist destination. Despite the setbacks caused by the pandemic, Mwashimba remains committed to the expansion and is optimistic about the potential growth opportunities in the region. The market had successfully conducted several markets in Mombasa prior to the lockdown and intends to resume operations once the situation allows. As the market grapples with the challenges posed by the pandemic, Mwashimba's resilience and strategic vision serve as a testament to the market's ability to adapt and evolve in the face of adversity. With a strong emphasis on innovation, community support, and online expansion, the Kigali Farmers and Artisans Market is poised to weather the storm and emerge stronger than ever in the post-COVID-19 era.