Gahaya Links, Mastercard Foundation partner to provide 40,000 vulnerable families with face masks

In a bid to support vulnerable families during the ongoing COVID-19 pandemic, Gahaya Links, a high-end home decor and fashion company based in Rwanda, has teamed up with the Mastercard Foundation to provide 40,000 families with free face masks. The company, known for its exquisite handicraft goods, has shifted its focus to producing personal protective equipment (PPE) since the outbreak of the pandemic earlier this year. This collaboration has not only helped in keeping these families safe but has also provided job opportunities to many women artisans who were struggling due to the economic slowdown caused by the global health crisis. Gahaya Links primarily works with women artisans in Rwanda, empowering them to create and sell their handmade products both locally and internationally. However, with the onset of COVID-19 and the subsequent lockdown measures, the artisans found themselves unable to work as usual, lacking the necessary PPE to protect themselves and continue their daily activities. The company's CEO emphasized the importance of providing assistance to these women to ensure their safety, well-being, and ability to sustain themselves and their families. The pandemic significantly impacted Gahaya Links' operations, particularly in terms of export markets and local sales. The restrictions brought various economic activities to a standstill, affecting the income of the women artisans and their families. However, amidst these challenges, the Rwandan government approved Gahaya Links as one of the official suppliers of PPE in the country. This move allowed the company to continue its operations by producing face masks, serving both the community's needs and fulfilling its corporate social responsibility. The CEO highlighted that the company employed over 1,400 women to create masks, providing them with much-needed jobs during the lockdown period. By paying fair wages and actively involving these women in the production process, Gahaya Links not only supported the fight against COVID-19 but also contributed to the economic well-being of many families in Rwanda. Additionally, the company collaborated with various partners to distribute masks to different communities, further extending its impact and reach. Through the partnership with the Mastercard Foundation, Gahaya Links managed to distribute a total of 480,000 face masks to vulnerable families, ensuring that each family member received adequate protection. The CEO expressed gratitude towards the foundation and other supporting partners who played a crucial role in this initiative. He mentioned that the collaboration went beyond just providing masks, as it symbolized a collective effort to support those in need and alleviate the hardships brought about by the pandemic. As the company continues its mission to empower women and uplift communities, the successful distribution of face masks stands as a testament to the resilience and compassion exhibited by Gahaya Links and its partners during these challenging times. By prioritizing the safety and well-being of vulnerable families, the initiative not only addresses the immediate need for protection but also signifies a broader commitment to social responsibility and community support.