Vuyani Dayimani what the move to level 2 lockdown means for Eastern Cape tourism

The move from Level 3 to Level 2 lockdown announced by President Ramaphosa has been a welcomed development, especially as South Africa gears up to celebrate Tourism Month in September. As the country looks towards reviving the tourism sector, CNBC Africa spoke with Vuyani Dayimani, the CEO of The Eastern Cape Parks and Tourism Agency, to discuss the measures taken to provide relief during the lockdown and the strategies moving forward. Dayimani outlined the initiatives taken by the provincial government through the establishment of the Economic Commission to kickstart the economy's recovery. The tourism sector has been working hand in hand with industry stakeholders to develop a recovery plan informed by a risk-adjusted approach. The plan focuses on five key pillars, including relief packages provided by the National Department of Tourism and ensuring compliance with relevant health protocols. One of the sectors most severely impacted by the COVID-19 pandemic and its regulations is accommodations, particularly backpacker establishments that heavily rely on international tourism. Dayimani highlighted the ripple effect across the tourism value chain, from travel agents to transport services, accommodation providers, and entertainment and arts events. The province's GDP is significantly influenced by tourism, with a contribution of 18% amounting to 67 million, signaling the sector's critical importance to the region. Looking ahead to a post-COVID-19 era, Dayimani emphasized the importance of strategic marketing efforts to keep the Eastern Cape top of mind for travelers. The agency has implemented smart marketing strategies through digital platforms such as social media, engaging with audiences on Instagram, Facebook, and Twitter to showcase the province's unique offerings. By consistently sharing captivating content and promoting the region's cultural and natural treasures, Eastern Cape aims to maintain visibility and attract visitors once travel restrictions ease. In conclusion, the Eastern Cape tourism sector is adapting to the new normal brought about by the pandemic, with a focus on collaboration, innovation, and resilience. By leveraging relief packages, adhering to health and safety protocols, and implementing strategic marketing campaigns, the province is laying the groundwork for a sustainable recovery and a thriving tourism industry post-COVID-19.