Level 2 lockdown: What the reopening of gyms means for the fitness industry

As South Africa gradually eases its lockdown restrictions, the reopening of gyms has been a highly anticipated moment for fitness enthusiasts across the country. With smaller gyms already welcoming back members and larger chains like Virgin Active preparing to reopen, many are eager to return to their workout routines. However, concerns about safety in the midst of the ongoing COVID-19 pandemic linger. Mosima Mabunda, Head of Wellness at Discovery Vitality, joined CNBC Africa to discuss the impact of the reopening on the fitness industry and share insights on how individuals can exercise safely in the current environment. Mabunda emphasized the importance of adhering to the safety measures put in place by gyms to minimize risks. With guidelines including wearing masks, practicing regular handwashing and sanitizing, and maintaining social distancing, gyms have taken steps to ensure the well-being of their members. Many facilities have also implemented markers to indicate safe distances, making it easier for individuals to navigate shared spaces. Mabunda encouraged gym-goers to familiarize themselves with these protocols and exercise caution while returning to their fitness regimens. In light of the varying comfort levels among fitness enthusiasts, Discovery Vitality has adapted its wellness program to accommodate members with diverse preferences. Throughout the lockdown period, the program offered virtual workout options to enable members to stay active from home. Partnering with fitness centers like Virgin Active and Planet Fitness, Discovery Vitality facilitated access to online classes and workouts, allowing members to earn points regardless of their exercise choices. Additionally, the program continued to provide devices for outdoor activities, encouraging members to remain physically active in alternative settings. Addressing concerns about wearable devices and fitness targets, Mabunda reassured members that adjustments had been made to weekly goals to reflect the challenges of the lockdown period. By reducing the weekly targets, Discovery Vitality aimed to alleviate financial pressures on members who may struggle to meet their usual fitness benchmarks. Mabunda highlighted the resilience and adaptability of members, noting a shift towards outdoor activities like running as individuals strive to maintain their fitness goals and earn points within the program. As South Africa's fitness industry navigates the complexities of post-lockdown operations, a combination of safety measures, virtual workout options, and flexible fitness goals are key factors in supporting the well-being of gym-goers. With a focus on personal circumstances and individual preferences, Discovery Vitality continues to empower members to prioritize their health and fitness in an evolving landscape.