AfCFTA: Webb Fontaine CEO on how technology can boost trade delivery

The African Continental Free Trade Agreement (AfCFTA) is on the horizon, promising to reshape trade dynamics across the continent. In a recent interview with Alioune Ciss, CEO of Webb Fontaine, the discussion centered around how technology can play a pivotal role in bolstering trade delivery mechanisms in Africa. With a focus on e-government services, Webb Fontaine is actively collaborating with various governments to streamline trade processes, enhance efficiency, and promote revenue collection. Through the integration of artificial intelligence (AI), Webb Fontaine is revolutionizing trade practices by introducing smart systems that automate fraud detection, enabling smoother transactions for traders and customs offices alike. By expediting processes and enforcing stringent controls, the company is poised to drive impactful outcomes in the trade landscape. Despite challenges surrounding talent scarcity and technological expertise, Ciss remains optimistic about Africa's potential. With over 90% of Webb Fontaine's workforce in Africa comprising local talent and plans to establish a dedicated R&D center on the continent, the company is committed to nurturing African capabilities and developing cutting-edge solutions for global trade facilitation. By investing in technology and research, Webb Fontaine aims to significantly improve trade efficiencies, simplify cross-border transactions, and ultimately contribute to economic growth across Africa. As trade becomes more seamless, Ciss anticipates increased investments in the continent, catalyzing further economic development and prosperity.