Proudly SA CEO calls on South Africans to buy local to boost the economy

Proudly South African is hosting its 9th Annual Buy Local Summit & Expo, the first virtual event after last year's cancellation due to the pandemic. The event aims to promote local products and services, encouraging consumers to support the South African economy by purchasing goods made within the country. Eustace Mashimbye, the CEO of Proudly SA, highlighted the importance of buying local during these challenging times of COVID-19 and emphasized the positive impact it can have on the economy. The summit, which coincided with International Women's Day, focused on promoting inclusive economic growth by supporting small businesses and empowering women and youth entrepreneurs. Over 100 companies participated in the virtual expo, showcasing a range of products from various industries, catering to both business and consumer needs. Mashimbye mentioned that the initiative goes beyond the expo, with a dedicated portal for sourcing COVID-19 response products like masks, sanitizers, and medical textiles. The campaign aligns with President Ramaphosa's push for import substitution, aiming to increase local production and reduce reliance on foreign goods. Proudly SA plays a key role in this initiative, working closely with businesses to identify local procurement alternatives for commonly imported products. The organization advocates for clear labeling of South African-made products to help consumers make informed purchasing decisions. While focusing on driving local consumption, Proudly SA also aims to expand the market for South African products in the African region, contributing to the industrialization and economic development of the country.