Google: Search for MSME survival funds jumps 5000% in Nigeria

In a recently published data, Google assessed the search for survival funds for micro-small and medium enterprises in Nigeria rose over 5,000 percent in the past 12 months, as businesses explore ways to support their post-pandemic recovery. Olumide Balogun, Head of Consumer Apps for Sub-Saharan Africa at Google, spoke to CNBC Africa about this significant increase in search interest and Google's role in supporting small businesses during these challenging times. Balogun highlighted the impact of the COVID-19 pandemic on Africa, particularly in Nigeria, where informal and formal jobs have been significantly affected. The shift towards digital solutions and online presence has become crucial for businesses to adapt and thrive in the current environment. Google is at the forefront of providing tools and resources to empower small businesses to navigate the changing landscape and connect with customers. A key focus for Google has been on offering free tools to enhance online presence and facilitate connections between businesses and consumers. By enabling businesses to showcase their offerings and adapt to new trends such as delivery services, Google is helping them stay relevant and competitive. The data collected by Google reflects a positive impact on small businesses, with a significant increase in virtual engagement and search interest related to funding opportunities. The surge in interest for MSME funding highlights the growing need for financial support among businesses striving to recover and grow post-pandemic. Google's commitment to providing valuable information and resources to businesses is evident in the rising search interest and engagement on the platform. As small businesses continue to embrace digital solutions and seek ways to innovate, Google remains a key ally in their journey towards resilience and success.