How this App can help you plan & manage a funeral
Zolani Matebese, CEO at Sendoff. joins CNBC Africa for more.
Thu, 17 Jun 2021 16:38:43 GMT
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AI Generated Summary
- Sendoff Funeral App streamlines the funeral planning process, offering a convenient and efficient solution to users
- The app's cost-effective development approach and focus on user acquisition have contributed to its success in the market
- Partnerships with various service providers and plans for revenue targets underscore Sendoff's commitment to reshaping the funeral industry
Planning a funeral can be an overwhelming task, especially with the need for numerous arrangements to be made swiftly. However, thanks to technological advancements, there is now an app that aims to streamline the funeral planning process. The Sendoff Funeral App is revolutionizing the way people manage and organize funerals. In a recent interview with CNBC Africa, Zolani Matebece, the CEO of Sendoff, shed light on the app's inception, market response, and future prospects. The app serves as a comprehensive platform for individuals to plan, book, and manage all activities related to funeral arrangements right from their smartphones. By digitizing the traditional funeral planning process, Sendoff eliminates the need for multiple visits to funeral homes and facilitates seamless comparisons of services and products. Matebece highlighted the significant gap in the market that Sendoff aims to address, emphasizing the convenience and efficiency it offers to users. Unlike conventional methods that require extensive time and effort, Sendoff simplifies the funeral planning journey, providing a one-stop solution for users. The app's development costs ranged from 1 to 5 million rand, but through self-funding and strategic decision-making, Matebece and his co-founder managed to bootstrap the business under half a million rand. By prioritizing user acquisition over seeking external funding, Sendoff has successfully garnered traction in the market. Since its launch, the app has received positive feedback and attracted an average of 10 to 15 users daily. Although the funeral industry is undergoing significant changes, with the ongoing pandemic shaping consumer behavior, Sendoff's entry has been well-received. Matebece expressed optimism regarding the app's growth trajectory and its potential to cater to diverse user needs. The app's partnerships with various service providers, including funeral homes, florists, caterers, and estate planners, underscore its commitment to offering a holistic funeral planning experience. Additionally, Sendoff is expanding its services to include grief counseling, recognizing the importance of psychological support during bereavement. Looking ahead, Sendoff has set ambitious revenue targets, aiming to deliver 3000 to 4000 service packages in its first year of operation. By staying on track with its projections, the app is poised to achieve financial sustainability and break even within the initial year. As Sendoff continues to evolve and innovate, it is set to redefine the funeral planning landscape and provide a seamless digital solution for individuals navigating the challenging process of organizing a funeral.