Online marketplace Jiji reaches merger agreement with Cars45

Online marketplace Jiji has reached a ground-breaking agreement to merge with automotive trading platform Cars45 in a move that is set to revolutionize online classified car buying and selling services in Africa. The merger, which encompasses operations in Nigeria, Ghana, and Kenya, promises to offer a new level of trade for auto buyers and sellers across the three countries. Soumobroto Ganguly, Chief Executive Officer of Cars 45, shared insights on the significance of this merger and the potential benefits it holds for both parties and consumers. With Jiji's strong presence in the classified business and Cars45's expertise in transactions, the partnership aims to provide an end-to-end service that transforms the online car buying experience. By leveraging their complementary strengths and extensive market reach, the merger is poised to become a game-changer in the auto tech sector in Africa. One of the key highlights of this merger is the seamless integration of services that aim to enhance the consumer experience. From listing a car for sale to completing the transaction, customers can now enjoy a comprehensive service that includes inspection, dealer auctions, and marketing support. Additionally, the merger opens up opportunities for franchise partners and dealers to access a wider pool of cars and expedite their stock liquidation process. By combining their resources and expertise, Jiji and Cars45 are well-positioned to address the challenges of the online car trading business in Africa. Looking ahead, the merged entity has ambitious plans to expand its footprint beyond the initial markets of Nigeria, Ghana, and Kenya. With a strategic roadmap in place for the next three to five years, the focus will be on consolidating their presence in existing markets and venturing into new territories such as Tanzania and Uganda. By introducing their offline transaction model in these regions, Jiji and Cars45 aim to establish themselves as the leading players in the African auto tech sector. Reflecting on their experience in the Nigerian market, Cars45 CEO Sunny Ken Guli highlighted two key lessons learned. The importance of accurate car documentation and enhancing user experience emerged as critical factors in navigating the challenges of the market. By streamlining processes and improving transparency, Cars45 has been able to address these issues and provide a more efficient and reliable platform for buyers and sellers. As the merger with Jiji unfolds, the combined entity is poised to set new standards in online car trading and reshape the automotive landscape in Africa.