How COVID-19 is shaping demand for smart security solutions

The smart tech market has witnessed a remarkable surge over the past 14 months, largely fueled by the impact of the COVID-19 pandemic. As the world prepares to reopen and adjust to the new normal, the spotlight is on the need for advanced security solutions in both homes and offices. Carlos Muizera, the General Manager of Invictor Security, sheds light on the evolving landscape of the security industry in a recent CNBC Africa interview. The unprecedented shift towards remote work arrangements due to the pandemic has significantly altered the demand for security services. With more individuals working from home, there is a dual need for securing both residential and office premises. Muizera highlights the paradigm shift in demand, where assets that were once exclusively stored in offices are now distributed across homes and remote workspaces. The smart tech industry holds immense potential for growth in the coming years, with Muizera emphasizing the exponential rise in demand driven by the adoption of technology. The market outlook is optimistic, surpassing pre-COVID projections and indicating a lucrative opportunity for companies offering smart security solutions. Muizera cites the East African region as a prime example, witnessing a staggering surge of over 200% in cyber attacks, underscoring the critical need for robust security measures. The debate on outsourcing security solutions versus managing them in-house remains a key point of contention. Muizera unequivocally advises against internal management of security, citing the expertise and resources possessed by external security firms. He highlights the round-the-clock vigilance and global collaboration of these firms in combating cyber threats, emphasizing the inadequacy of in-house capabilities in the face of sophisticated attacks. Contrary to traditional perceptions, Muizera challenges the view of smart security solutions as a luxury, framing them as essential investments in safeguarding valuable assets and personal security. He prompts individuals to evaluate the value they place on protection and underscores the need for proactive security measures in an increasingly digitized world. Addressing the affordability of smart security solutions, Muizera emphasizes a tailored approach to meet diverse economic capabilities. By customizing security solutions based on individual needs and financial constraints, Invictor Security ensures that clients receive adequate protection without compromising on quality. In the competitive landscape of the security industry, building and maintaining trust emerges as a pivotal factor. Muizera emphasizes the importance of understanding clients' core security requirements and delivering comprehensive solutions that exceed expectations. By fostering open communication and offering total security solutions, Invictor Security aims to solidify trust and long-term partnerships with clients and stakeholders. As the demand for smart security solutions continues to rise in the post-pandemic era, the industry faces challenges such as intensifying competition and financial barriers. However, companies like Invictor Security are committed to overcoming these hurdles by demonstrating professionalism, innovation, and a client-centric approach to security provision. With a steadfast focus on delivering cutting-edge solutions and building trust-based relationships, the future looks promising for the smart security industry.