Why lockdown level 4 didn't clip Lift's wings?

Lift Airlines, a newcomer in the low-cost airline space in South Africa, has faced its fair share of challenges due to the COVID-19 pandemic and the resulting lockdown regulations. The airline was forced to pause operations during level four of the lockdown but has since resumed flights. Co-founder Gidon Novick recently spoke with CNBC Africa to discuss the impact of the recent lockdown on Lift Airlines and the future of low-cost travel in the region. Novick highlighted the agility of Lift's business model, allowing the airline to adapt to changing market conditions quickly. He emphasized the importance of being able to scale up or down operations as needed, a strategy that has served Lift well during the turbulent times brought on by the pandemic. Despite the challenges faced, Novick remains optimistic about the future of the airline industry, particularly as vaccination programs roll out and travel demand starts to pick up. He noted that while the recent lockdown had an impact on operations, Lift was prepared and ready to navigate any scenario that unfolds. Lift Airlines has also strategically focused on offering flexibility to customers, allowing for changes and cancellations as needed. Looking ahead, Novick discussed the reopening of routes and the positive outlook for travel demand in the coming months. He mentioned the concept of 'Revenge Travel,' where pent-up demand for travel is expected to drive an increase in bookings and trips. Additionally, Novick touched on Lift's position in the market amidst challenges faced by other players like Kulula and Mango. He emphasized the importance of maintaining a low-cost base, efficiency, and exceptional customer service in a competitive environment. Despite being part of the consortium involved in the equity partnership for South Africa's national carrier, SAA, Novick remained focused on Lift as a standalone airline with a unique positioning. While open to possibilities in the industry, he emphasized Lift's commitment to its current trajectory and the exciting future ahead. Overall, Lift Airlines' resilience and adaptability during challenging times showcase its potential to shape the future of low-cost travel in South Africa.