Could a gaming App solve learning challenges?

Augmented Future, a technology startup based in Rwanda, is revolutionizing the education sector with its innovative approach to learning. The company, founded in March 2020 by Managing Director Nizib Jose and his co-founder Athman, aims to address the challenges of unengaging and scarce learning materials for primary school students in Rwanda. The Augmented Future app, which utilizes Augmented Data Technology and Education, has already garnered over 500 irregular visitors, with more than 2,000 users who have purchased the product. In an exclusive interview with CNBC Africa's Zwena Bachoo, Nizib Jose highlighted how the Augmented Righty app is transforming the way students engage with educational content. By incorporating features such as Augmented BoboD Game, Augmented Book Comics, and Augmented Book Flashcards, Augmented Future provides interactive animations for each unit and chapter in subjects like mathematics, science, and English for primary one to primary three students. The key theme of Augmented Future's approach is to enhance student engagement and learning outcomes through immersive and captivating content. By leveraging Augmented Data Technology, the company aims to bridge the gap between traditional learning materials and modern, interactive educational tools. Nizib Jose emphasized that the goal is not just to entertain but also to educate, aligning the app's content with Rwanda's education objectives. One of the key points discussed in the interview was Augmented Future's differentiation from other educational apps. While acknowledging the presence of competitors in the market, Nizib Jose underscored the unique value proposition of Augmented Righty in providing superior engagement and attractiveness to educational content. The company's focus on enhancing the learning experience for students sets it apart from conventional learning materials and standard educational applications. Another significant aspect highlighted during the interview was Augmented Future's commitment to making a positive impact on the education sector in Rwanda. With a target audience of 4.2 million primary school students in the country, the company sees its role in improving learning outcomes as a valuable contribution to the nation's educational landscape. By aligning with Sustainable Development Goal 4 (SDG 4) on quality education, Augmented Future aims to empower students with essential skills and knowledge through its interactive learning platform. Looking ahead, Augmented Future plans to expand its reach to more students and schools, particularly in rural areas where smartphone penetration is limited. While the company's current business model focuses on direct engagement with parents as customers, Nizib Jose expressed a desire to collaborate with schools in rural communities by providing tablets for students to access the app. By bridging the digital divide and addressing connectivity challenges, Augmented Future aims to democratize access to quality education for all students in Rwanda. In terms of investment, Augmented Future's journey began with an initial investment of $16,000 USD from the founders. The company has been generating revenue through monthly subscriptions, with a monthly income ranging from $600 to $1,000 USD. As Augmented Future continues to scale its operations and reach more students, it is actively seeking additional funding of $100,000 USD for equity investment. Augmented Future's innovative approach to interactive learning and its dedication to improving educational outcomes in Rwanda position it as a pioneering edtech startup in the region. With a focus on engagement, impact, and accessibility, the company is poised to shape the future of education and empower a new generation of learners in Rwanda.