This new payment option allows Tala customers to choose their due date
Credit repayments for many consumers are determined by their financial institution but could Tala's new move change the sector perception? Annstella Mumbi, Country Growth Manager for Tala joins CNBC Africa for more.
Mon, 28 Feb 2022 14:54:32 GMT
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AI Generated Summary
- Tala prioritizes a consumer-centric approach to product development and credit accessibility
- The introduction of customizable due dates enhances customer control and flexibility, reducing default risks
- Tala's strategic evolution aims to position the company as a global leader in financial services for underserved populations
Credit repayments for many consumers are typically determined by their financial institutions, but a disruptive new move by Tala is reshaping the sector's traditional perceptions. Anstella Mumbi, the Country Growth Manager for Tala, recently shared insights in an exclusive interview with CNBC Africa, shedding light on the company's innovative approach to empowering consumers through flexible payment options.
Tala has undergone a significant transformation in its business model, driven by a strong consumer-centric focus on product development and credit accessibility. Mumbi emphasized Tala's core mission of democratizing access to credit for consumers who have previously been excluded from the formal financial sector. With a history of seven to eight years in operation, Tala continues to adapt to evolving market dynamics by prioritizing customer needs and continuously refining its product offerings.
The introduction of a groundbreaking feature that allows customers to choose their due date reflects Tala's commitment to enhancing customer control and flexibility. By empowering consumers to align repayment schedules with their income cycles, Tala aims to reduce default rates and ensure greater financial inclusivity. Mumbi highlighted the importance of ongoing innovation in driving customer engagement and repayment outcomes.
In response to concerns about the potential impact on non-payments, Mumbi explained that rigid payment structures often contribute to defaults among borrowers. Tala's unique approach to customizable due dates addresses this challenge by enabling customers to schedule repayments according to their financial circumstances. By aligning payment deadlines with income sources, Tala aims to mitigate default risks and foster a more sustainable credit ecosystem.
When questioned about the company's strategic evolution and global expansion, Mumbi emphasized that Tala's growth trajectory extends beyond reactionary responses to external crises like the COVID-19 pandemic. With a customer base of six million worldwide, Tala is positioning itself as a leading financial provider for underserved populations globally. The company's long-term vision involves continual product refinement and strategic alignment to meet the evolving needs of its diverse consumer base.
Tala's progressive approach to credit management sets a new industry standard, emphasizing consumer empowerment, choice, and financial literacy. By putting customers at the forefront of innovation, Tala is redefining the relationship between lenders and borrowers, paving the way for a more inclusive and sustainable financial landscape.