Webb Fontaine CEO on how artificial intelligence is reshaping trade in Africa

The potential of artificial intelligence to reshape trade in Africa is becoming increasingly evident, with significant opportunities emerging in the continent's domestic market. Alioune Ciss, CEO of Webb Fontaine Group, highlighted the importance of leveraging AI to drive innovation, enhance data value creation, and reduce trade costs during a recent interview on CNBC Africa. Ciss emphasized the role of technology as a catalyst for implementing reforms and streamlining trade processes. He underscored the need for innovative solutions across various sectors beyond customs, including ports, banks, and regulatory agencies. By embracing technology, African countries can modernize their trade infrastructure, improve efficiency, and enhance revenue collection. One key area of focus is electronic payment solutions, which can simplify transactions, reduce clearance times, and mitigate fraud risks. Ciss also stressed the importance of single window platforms and port community systems to facilitate logistics movements within ports and enhance overall trade efficiency. The integration of AI into trade processes offers multiple benefits, such as automated classification of goods, streamlined customs declarations, and fraud detection capabilities. By embracing emerging technologies and investing in the necessary infrastructure and skill sets, African countries can unlock new opportunities for trade growth and competitiveness. Ciss highlighted the need for robust investments in technology, emphasizing that the benefits far outweigh the costs. Collaborative efforts between the public and private sectors can drive innovation and improve trade facilitation, leading to increased efficiency and reduced operational costs. However, Ciss also addressed the existing policy and regulatory gaps in Africa, emphasizing the need for initiatives to promote free movement of people and enhance regional integration. He called for greater implementation of policies and timelines to support the African Union's flagship project of enabling free movement of people across the continent by 2063. In response to the evolving trade landscape, Webb Fontaine has adapted its solutions to meet the changing needs of trade organizations. The company has expanded its presence globally and developed integrated solutions that leverage new technologies, such as digital customs and container inspections using smartphones. By staying abreast of technological advancements and focusing on integrated solutions, Webb Fontaine aims to support efficient and transparent trade processes in Africa and beyond.