How technology shaping the future of logistics

In the rapidly evolving landscape of the global economy, technology is playing an increasingly integral role in enhancing supply chain efficiency and reducing costs. The logistics industry, in particular, is experiencing a significant transformation driven by technological innovations. CNBC Africa recently spoke with Nyambura Karita, the Chief Operations Officer (COO) of Sendy, to discuss how technology is shaping the future of logistics in Africa. Sendy, a leading logistics and fulfillment service provider operating in key markets such as Kenya, Nigeria, Cote d'Ivoire, and Uganda, recently announced a strategic partnership with Moel Plus. This partnership represents both a financial investment and an operational collaboration, as Moel Plus will not only invest in Sendy financially but also bring its expertise in cross-border trade to the table. Nyambura Karita expressed excitement about the partnership, highlighting the potential for advancing the logistics industry in Africa. With Africa projected to host some of the world's fastest-growing economies by 2030, the e-commerce sector is poised for significant growth. Nyambura emphasized the critical role of logistics in unlocking the full potential of the e-commerce market in Africa. The size of the logistics market in just the four markets where Sendy currently operates exceeds $300 billion, indicating the vast opportunities that lie within the sector across the continent. The importance of logistics in Africa cannot be understated, with Nyambura outlining three key pillars that illustrate its significance. Firstly, logistics enables Africans to capitalize on existing opportunities and access new markets. Secondly, Sendy's platform connects businesses, allowing them to expand beyond their local markets. Lastly, logistics plays a vital role in driving trade and fostering the growth of the middle class in Africa. Despite the immense potential of the logistics industry in Africa, challenges such as high freight and transportation costs persist. Nyambura emphasized the role of technology in addressing these challenges and driving down logistics costs. By leveraging technology, businesses can streamline their operations, enhance efficiency, and reduce expenses. Tech-enabled solutions such as consolidation, inventory management, documentation tracking, and access to financing play a crucial role in optimizing logistics processes. Sendy's approach to fulfillment services goes beyond traditional delivery methods, focusing on providing comprehensive solutions that address all aspects of the logistics ecosystem. Through innovative technology and strategic partnerships like the one with Moel Plus, Sendy is committed to revolutionizing the logistics industry in Africa and driving sustainable growth. In conclusion, the convergence of technology and logistics holds immense promise for the future of the African supply chain. By harnessing the power of technology and forging strategic partnerships, companies like Sendy are at the forefront of driving efficiency, reducing costs, and unlocking the full potential of the logistics sector in Africa.