Zeda CEO Ramasela Ganda talks JSE listing, future of mobility

Integrated mobility solutions company Zeda made waves as the 305th company to list on the Johannesburg Stock Exchange through an unbundling of shares from the Barloworld Group. Zeda, operating short-, medium- and long-term car rental and vehicle fleet leasing services under the Avis and Budget brands across 11 markets in Africa, aims to revolutionize the concept of ownership in the mobility sector. The CEO of Zeda, Ramasela Ganda, sat down for an interview with CNBC Africa to discuss the listing and the company's future prospects. Ganda shared her insights into the listing price and market performance, highlighting the shift towards a user-ship economy and the changing trends in customer behavior towards mobility. She emphasized the need for the market to understand Zeda's integrated mobility solutions, expressing confidence in the company's growth potential. By offering a subscription model and innovative services like key lockers for easy access to vehicles, Zeda seeks to cater to evolving customer needs and preferences. Ganda addressed concerns about potential risks to the business, focusing on credit risk management and the company's strategic positioning in the market. She also outlined Zeda's diversified revenue streams and business model, which reduce reliance on seasonal tourism trends. The company's focus on providing mobility solutions beyond the traditional car rental business sets it apart in the industry, positioning it for sustained growth and innovation. As Zeda looks ahead to the future of mobility in Africa, Ganda's vision and strategic direction underscore the company's commitment to driving change and meeting the evolving needs of customers in the region.