Impact of MICE on Rwanda’s hospitality sector

Rwanda has been making significant strides in promoting MICE tourism, which in turn has had a positive impact on the hospitality sector in the country. Rob Kucera, District Director, East Africa for the Radisson Blu Hotel & Convention Centre in Kigali, emphasized the importance of hosting major events and conferences, highlighting the benefits and ripple effects on the local economy. Kucera expressed his pride in hosting the World Travel & Tourism Council (WTTC) event in Kigali, a first for Africa, showcasing Rwanda's readiness and capabilities in hosting MICE business. This aligns with the collaborative efforts of the private sector, government, Rwanda Convention Bureau (RCB), and Rwanda Development Board (RDB) to promote the destination as a whole, laying the foundation for sustainable growth. One of the key success stories mentioned by Kucera was the hosting of Women Deliver, where 6,500 attendees were present for four days, resulting in significant local economic impact through food and service procurement. Kucera highlighted that 95% of their food purchases were sourced locally, contributing to the support of the local food chain. This collaborative approach has led to a record year in the hospitality sector, with a 14% increase in business compared to the previous year, indicating a positive growth trajectory. Addressing the growing importance of sustainability in the tourism industry, Kucera outlined various initiatives undertaken by the Radisson Blu Hotel & Convention Centre in Rwanda. These include waste disposal programs, electric car charging stations in partnership with Siemens and Volkswagen, water sustainability practices, and energy-saving measures throughout the property. As global travelers increasingly prioritize sustainable accommodation options, the hospitality industry has recognized the need to meet these demands and stay ahead of the curve. Despite facing global economic challenges such as high inflation, rising living costs, and geopolitical tensions, Kucera remains optimistic about the future of the hospitality industry in Africa. He acknowledged the impact of events like the war in Ukraine and conflicts in other regions on the global economy but emphasized the importance of focusing on what can be controlled locally. Kucera stressed the resilience of the industry, citing the collective efforts and adaptability displayed during the COVID-19 pandemic as evidence of its ability to withstand shocks and uncertainties. In conclusion, Kucera expressed confidence in the industry's ability to navigate through economic fluctuations and price increases by delivering exceptional service and remaining responsive to consumer needs. He highlighted the importance of communication and transparency in addressing challenges, underscoring the need for ongoing collaboration and innovation to drive sustainable growth in the hospitality sector.