WTCA’s Robin Van Puyenbroeck on plans to expand Africa footprint

In a recent interview on CNBC Africa, Robin Van Puyenbroeck, the Executive Director-Business Development at the World Trade Centers Association (WTCA), discussed the organization's involvement in the International Africa Trade Forum (IAT) and its plans to expand its footprint in Africa. Van Puyenbroeck highlighted the critical infrastructure needed for international trade in Africa, including traditional elements like roads and bridges, power supply, regulatory frameworks, access to finance, and interconnected business networks. He emphasized the importance of the African Continental Free Trade Area in promoting trade and fostering economic growth in the region. The WTCA currently operates in key African markets such as Ghana, Kenya, Egypt, Algiers, and Ivory Coast, with significant developments underway in Addis Ababa and Nairobi. Van Puyenbroeck discussed ambitious expansion plans in countries like Tanzania, South Africa, Rwanda, and other business-oriented nations. The organization aims to facilitate trade and connect businesses within Africa and with the rest of the world. While discussing the opportunities for growth, Van Puyenbroeck also addressed the challenges facing Africa's trade landscape. He highlighted the importance of education and information dissemination about the diverse cultures and business opportunities present on the continent. By working with partners like the African Export-Import Bank (Afrexim Bank), the WTCA seeks to address misconceptions and encourage more companies, especially small and medium enterprises, to explore business opportunities in Africa. When asked about measuring success, Van Puyenbroeck emphasized the importance of feedback from the WTCA's global network and the tangible outcomes of discussions and partnerships forged at events like the IAT. The association aims to see concrete results in the form of new World Trade Center projects and increased business collaborations as a measure of its impact and success in driving trade and economic development in Africa. Overall, the WTCA's efforts in expanding its presence in Africa reflect its commitment to promoting international trade, fostering business connections, and supporting economic growth in the region.