Fast food chain Kuki Fry expands Kenyan outlets in new investments drive

Fast food chain Kuki Fry is making significant strides in expanding its presence across East Africa as part of its aggressive growth strategy. In a recent interview with CNBC Africa, CEO Paul Maimba highlighted the company's commitment to catering to the evolving needs of consumers in the region. Maimba emphasized the pivotal role of small and medium enterprises (SMEs) in driving economic growth, noting their resilience and adaptability in navigating challenges. The fast food sector, in particular, has witnessed a surge in demand, with consumers increasingly opting for convenient dining options. Kuki Fry's innovative approach to bridging the gap between high-end and street food has resonated well with customers, propelling its expansion efforts. The company's expansion plans for 2024 include the establishment of more outlets and a central kitchen to enhance operational efficiency. With a focus on providing high-quality, affordable food, Kuki Fry aims to become a leading fast food chain in Africa, catering to diverse consumer preferences and contributing to the continent's economic development. The company's investment in local communities and commitment to African entrepreneurship reflect a broader commitment to fostering sustainable growth and empowerment in the region.