Empowering African women: Global markets, financial success

In the quest to facilitate the entry of African women-owned businesses into the global corporate market, empowering and connecting these entrepreneurs with the right opportunities is key. Frida Owinga, Regional Director for Africa at WEConnect International, sheds light on the challenges and solutions faced by women entrepreneurs in Africa. Small to medium-sized businesses with at least 51% women ownership are the focus of this initiative. These businesses bring unique values to global corporations, such as valuable market insight, agility, and innovation. However, there are significant barriers that hinder the entry of women-owned businesses into the global market, with mindset being a critical factor. The interview delves into how women can be connected with global corporations by engaging member buyers and preparing women-owned businesses to be 'procurement ready'. Creating a supportive environment through mentorship and continuous learning is also crucial for their success in the global market. How to measure the impact of these initiatives includes tracking the number of women entering supply chains, the increase in revenue, and the access to new markets. As the conversation wraps up, Frida Owinga leaves African women entrepreneurs with an empowering message to believe in themselves and their capabilities as they strive for success.