Strengthening South Africa-Brazil tourism ties

The Tourism Investment Forum Africa TIFA is currently underway in Cape Town, South Africa, with a focus on enhancing investment opportunities and tourism in African destinations. The forum has brought together policymakers, investors, and industry experts from across the continent and around the world. One of the key figures present at the forum is Dr. João Bosco Monte, the Founder & President of the Brazil Africa Institute. In an interview with CNBC Africa, Dr. Monte discussed the potential for strengthening tourism ties between South Africa, Brazil, and the wider African continent. Dr. Monte emphasized the importance of tourism and the need for increased collaboration between the two regions. He highlighted the existing flight connectivity between Brazil and South Africa, noting the significance of air travel in facilitating tourism flows. Dr. Monte also pointed out the cultural connections between Brazil and Africa, underscoring the potential for growth in tourism numbers. As the head of the Brazil-Africa forum, Dr. Monte outlined the forum's focus on infrastructure and youth empowerment, emphasizing the role of capacity building in fostering sustainable tourism practices. He called for increased awareness and marketing efforts to promote African destinations to Brazilian travelers. Dr. Monte stressed the importance of engagement between governments, the private sector, and civil society to drive meaningful change in the tourism industry. He expressed optimism about the future of South-South cooperation and the opportunities for collaboration between Brazil, South Africa, and other African countries within the BRICS framework. Dr. Monte's message resonated with the audience at the forum, encouraging stakeholders to leverage their networks and resources for the benefit of all involved. Overall, the TIFA serves as a platform for dialogue and collaboration, paving the way for enhanced tourism partnerships and economic development between South Africa, Brazil, and the African continent.