Design-driven approach to public service digitalization in Africa

Nortal, an Estonian company, is spearheading Africa's digital transformation by adopting a design-driven approach to public service. With a focus on efficiency, user-friendliness, and accessibility, Nortal is leveraging its experience in transforming Estonia into a leading digital society to export its services and solutions to Africa and beyond. In a recent interview with CNBC Africa, Artur Assor, Business Area Director at Nortal, highlighted the company's unique value proposition in guiding clients through the entire transformation process, from strategy development to technology implementation. Assor emphasized that digital transformation is not just about technology but about reimagining how organizations operate using technology as a tool to achieve their goals. Nortal advocates for open technologies, enabling governments to have full control over their solutions and future development. The company also champions the use of AI technology, which is becoming more accessible and widely adopted across sectors. Additionally, policy and legislation play a crucial role in shaping Africa's digital landscape by ensuring the responsible use of technology. Nortal collaborates with governmental organizations to co-create legislation that enables the effective and ethical use of new technologies. With technology serving as a powerful equalizer, Assor underscored its potential to enhance public administration efficiency, alleviate poverty, and empower individuals with new skills and access to global markets. From digitizing tax administration to fostering a conducive business environment, digitalization has a profound impact on economic growth and prosperity. As Africa embraces the digital age, Nortal's design-driven approach stands at the forefront of shaping a more inclusive and technologically advanced continent.