Bridging the sustainability agenda for Africa

Africa's upper-class is facing a disconnect with climate change that could jeopardize the continent's efforts towards combating environmental issues, particularly in the wake of increased episodes of floods within Eastern Africa. In a recent interview with CNBC Africa, Soyinka Witness, Director of Strategy at Ipsos Sub-Saharan Africa, shed light on the importance of bridging this gap through the lens of the ESG (Environmental, Social, and Governance) imperative across the region. Witness highlighted the crucial role of research and fact-based data in understanding sentiments and perceptions around environmental impact. Ipsos conducted a survey involving 24,000 respondents from 33 countries to gauge attitudes towards climate change, pollution, and the transition to clean energy. The survey revealed key findings that point towards a growing global recognition of individual responsibility in tackling climate change, particularly among the younger generations. There is also a shift in beliefs towards holding developed countries more accountable for climate action due to their historical contributions to pollution. Witness emphasized the importance of making environmental initiatives affordable and accessible to spur more climate action by governments, businesses, and individuals worldwide. The survey also highlighted the economic implications of climate change, with respondents acknowledging a direct correlation between environmental sustainability and economic output. Companies in Kenya are increasingly adopting ESG models and sustainability frameworks to align their business practices with environmental goals. Witness noted that industries, such as manufacturing, are implementing sustainability measures, such as extended producer responsibility, to mitigate their environmental impact. Fossil fuels remain a significant discussion point in the transition to clean energy, with developed countries expected to lead the way in reducing reliance on fossil fuels. However, African countries like Kenya and Rwanda are making strides in promoting electric vehicles and energy-efficient mobility solutions. Witness pointed out the growing adoption of electric bikes and pay-as-you-go models for energy-efficient transportation, signaling a shift towards sustainable practices within the region. The interview underscored the importance of collective action and innovative solutions in addressing climate change challenges and fostering a sustainable future for Africa.