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Uncovering Africa’s untapped sporting potential

With 80 per cent of the world as sports fans, the global sports sector stands as a powerful economic force, contributing approximately 3 per cent to the world’s GDP. Intriguingly, Africa is home to world-class athletes. While they have played a pivotal role in generating global wealth, Africa’s sports industry only contributes 0.5 per cent to the GDP of the continent. CNBC Africa’s Flora Limukii spoke to Will Mbiakop, Executive Chairman at Africa Sports and Creatives Institute on his latest insights on understanding the game.
Fri, 24 May 2024 10:53:44 GMT

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