Kenya's pyrethrum crop revival lingers as govt pumps in millions

Kenya's pyrethrum sector, once a thriving industry, has faced challenges over the years that have led to a decline in production and profitability. Between 2018 and 2022, Kenyan farmers delivered 2.2 million kilograms of pyrethrum dry flowers, valued at 496 million shillings. This output pales in comparison to the crop's heydays in the 1980s and 1990s, which were later impacted by the lack of quality fertilizers and the effects of climate change. Despite the setbacks, Kenya's pyrethrum industry is set to receive a much-needed boost following the government's pledge to revive the sector. A recent interview with Dr. Timothy Njuge, a Development Economist and Research Fellow at the Tegemeo Institute of Agricultural Policy and Development, sheds light on the challenges and opportunities facing the pyrethrum sector in Kenya. Dr. Njuge highlighted key strategies that could help ensure the competitiveness of Kenyan pyrethrum in the global market. One of the crucial factors he mentioned is the need to enhance farm-level production and streamline the value chain to lower production costs and improve efficiency. He emphasized the importance of promoting pyrethrum production aggressively by providing farmers with clean planting materials and addressing productivity issues at the farm level. Additionally, structuring the value chain to incentivize private investments and diversifying investments in processing facilities are essential steps to drive growth in the sector. Dr. Njuge also stressed the importance of tapping into niche markets and enhancing organic pyrethrum farming practices to meet market demands and boost exports. However, he noted that significant challenges, such as low production volumes and a limited area under cultivation, continue to hinder the sector's revival. The interview also touched upon the potential for diversification beyond raw flower trade and the importance of expanding organic and sustainable farming practices in Kenya. Dr. Njuge emphasized the need to make the value chain attractive to farmers by addressing past shortcomings, providing timely payments for produce, organizing financing, and diversifying from a government-owned processing entity to encourage competition and value creation. Despite the obstacles, Dr. Njuge expressed optimism about the potential for reviving Kenya's pyrethrum sector. He highlighted the country's favorable climate for production, technological advancements, and the opportunity to scale production to reach more farmers. Organizing the value chain efficiently, increasing production volumes, and improving value chain governance and transparency are crucial steps in revitalizing the industry. Ultimately, the success of the pyrethrum sector's revival in Kenya hinges on collaborative efforts to rebuild confidence among farmers, attract investments, and enhance productivity to tap into global markets and capitalize on the sector's potential.