PwC: Nigerian CEOs optimistic despite geopolitical & trade tensions

Nigeria's CEOs are optimistic about the future despite the backdrop of geopolitical and trade tensions, according to the PwC 2025 Global CEO survey. The survey, which included over 4,700 CEOs from more than 100 countries, revealed that 61% of Nigerian CEOs remain hopeful about economic growth in the next 12 months. Sam Abu, Regional Senior Partner at PwC West Market Area, discussed the report's findings on CNBC Africa, shedding light on how Nigerian CEOs are leveraging generative AI and climate change to transform their operations and business models. In the face of macroeconomic challenges such as inflation and volatility, Nigerian CEOs are turning to technology and reinvention as key drivers of their optimism. The theme of the survey, 'From Resilience to Reinvention,' reflects the mindset of CEOs globally, with Nigerian business leaders showing a similar outlook. Despite concerns about geopolitical pressures affecting businesses worldwide, Nigerian CEOs believe in their ability to adapt, innovate, and compete in the evolving landscape. One of the primary areas of focus for Nigerian CEOs is talent acquisition and workforce development. The adoption of generative AI, digitization, and technological advancements is seen as crucial for business success, as CEOs recognize the need to prepare for the growing influence of artificial intelligence. With the revolution driven by AI unfolding, CEOs are actively reinventing their businesses and aligning their strategies with the demands of the digital age. While sustainability and climate change may not be top priorities for Nigerian CEOs compared to their global counterparts, many businesses are already investing in sustainability initiatives. From reporting to monitoring and measuring impact, CEOs are incorporating sustainability into their business models and leveraging technology to support these efforts. The integration of data-driven insights and intuitive decision-making is essential for navigating the changing dynamics of the business world. To thrive in the fast-evolving market environment, businesses must prioritize robust decision-making frameworks, strategic interventions, climate change initiatives, and AI readiness. By reinventing their business models, investing in sustainability measures, and embracing technology, CEOs can position their companies for success in the future. Dr. Sam Abu emphasized the importance of empowering workforces with the necessary skills to compete and thrive in today's business landscape, where adaptation is key to survival. In conclusion, Nigerian CEOs are embracing innovation and sustainability as key pillars of their business strategies, demonstrating resilience in the face of challenges. By harnessing the potential of generative AI, addressing workforce skill gaps, and aligning with global trends like climate change, Nigerian businesses are navigating the complexities of the modern business world with optimism and a strategic mindset.