Tag: brands

Connecting With The Modern African Consumer

Llewellyn Allen | Metropolitan There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated...

Human-focused approach required for S.A digital brands to grow

Leading S. African digital heavyweights exchanged knowledge on how brands and agencies could be more innovative and effective.

OPINION: Coalition Politics – Pay attention to social media

Social media’s strength is that it measures emotion and sentiment when it comes to voters’ attachment to the brand of political parties.