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<p>The second South Africa investment conference kicked off yesterday with President Ramaphosa praising the Mara Phone plant in KZN as it is putting South Africa on the map for manufacturing Proudly African innovative technology. CNBC Africa’ Kopano Gumbi spoke with Mara Phone CEO, Ashish Thakkarr for more.</p>


Mara Phone CEO: How Mara Phones will boost digital banking in Africa


<p>By Clement Uwiringiyimana</p>



<p>KIGALI (Reuters) &#8211; Rwanda&#8217;s Mara Group launched two smartphones on Monday, describing them as the first &#8220;Made in Africa&#8221; models and giving a boost to the country&#8217;s ambitions to become a regional technology hub.</p>



<p>The Mara X and Mara Z will use Google’s Android operating system and cost 175,750 Rwandan francs ($190) and 120,250 Rwandan francs ($130) respectively.</p>



<p>They will compete with Samsung, whose cheapest smartphone costs 50,000 Rwandan francs ($54), and non-branded phones at 35,000 Rwandan francs ($37). Mara Group CEO Ashish Thakkar said it was targetting customers willing to pay more for quality. </p>



<p>&#8220;This is the first smartphone manufacturer in Africa,&#8221; Thakkar told Reuters after touring the company alongside Rwanda&#8217;s President Paul Kagame. </p>



<p>Companies assemble smartphones in Egypt, Ethiopia, Algeria and South Africa, but import the components, he said. </p>



<p>&#8220;We are actually the first who are doing manufacturing. We are making the motherboards, we are making the sub-boards during the entire process,” he said. &#8220;There are over 1,000 pieces per phone.&#8221; </p>



<p>Thakkar said the plant had cost $24 million and could make 1,200 phones per day.</p>



<p>Mara Group hopes to profit from the African Continental Free Trade Agreement, a pact aimed at forming a 55-nation trade bloc,   to boost sales across Africa, Thakkar said.</p>



<p>The agreement is due to begin trading in July next year, aiming to unite 1.3 billion people and create a $3.4 trillion economic bloc. But it is still in the very early stages and no timelines have been agreed for abolishing tariffs.</p>



<p>Kagame said he hoped the phone would increase Rwanda&#8217;s smartphone usage, currently at around 15%. </p>



<p>&#8220;Rwandans are already using smartphones but we want to enable many more. The introduction of Mara phones will put smartphones ownership within reach of more Rwandans,” Kagame said. </p>



<p>($1 = 924.3110 Rwandan francs)</p>



<p>(Editing by Giulia Paravicini and Mark Potter)</p>


What you need to know about Rwanda’s launch of the first ‘Made in Africa’ smartphones

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<p>According to International Data Cooperation (IDC), a total of 22.4 million smartphones were shipped into Africa during the second quarter of 2018. Mara phones, first ever made in Africa smartphones are already in the market ready to compete with big players and provide solutions to African needs. Ashish Thakkar, CEO of Mara Phone joins CNBC Africa for more.</p>


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Mara Phone CEO: How Mara Phones will boost digital banking in Africa

What you need to know about Rwanda’s launch of the first ‘Made in Africa’ smartphones

Mara Phone CEO Ashish Thakkar on building high quality affordable smartphones

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Mara Phone CEO: How Mara Phones will boost digital banking in Africa

What you need to know about Rwanda’s launch of the first ‘Made in Africa’ smartphones

Mara Phone CEO Ashish Thakkar on building high quality affordable smartphones

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