logo

How Nigerian consumers are adapting to challenging economic conditions

PUBLISHED: Thu, 27 Jul 2017 16:15:17 GMT

Share

A recent report from Nielsen suggests that the current macro-economic conditions in Nigeria has compelled consumers in Africa’s largest economy to make fundamental changes in what, where and how they shop.


Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.

RELATED