How Nigerian consumers are adapting to challenging economic conditions

PUBLISHED: Thu, 27 Jul 2017 16:15:17 GMT

A recent report from Nielsen suggests that the current macro-economic conditions in Nigeria has compelled consumers in Africa’s largest economy to make fundamental changes in what, where and how they shop.

Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.