Understanding motivational factors affecting informal women entrepreneurs

PUBLISHED: Mon, 15 Oct 2018 10:45:46 GMT

CNBC Africa is joined by Kabira Akoob, an MBL Graduate at UNISA and a researcher on a report about a significant demographic in South Africa’s informal economy. 80 per cent of women entrepreneurs are involved in the informal sector’s economy growth, compared to 65 per cent of men. Just what are the motivational factors driving women entrepreneurs in rural settings.

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