Entertainment, media predicted to drive Nigeria ad growth

PUBLISHED: Fri, 15 Mar 2019 08:28:39 GMT

Group M, Global Media & Entertainment outlook for 2017 to 2021 says Nigeria’s media and entertainment market will drive growth of advertising over the coming five years and it will be driven by the surging spending on mobile internet access. Jumoke Akinyele, Group Head, Brand Management at Noah’s Ark Communication joins CNBC Africa to discuss this.


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