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How can Africa profit from its creative industry?

PUBLISHED: Wed, 04 Sep 2019 15:26:20 GMT

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East Africa’s Got Talent, a talent show competition part of the Got Talent franchise has given hope to many young talented people holding on to the hope of breaking through and becoming the next big thing. But the big question is, how sustainable is the creative industry and can the continent profit from it? Lee Ndayisaba, Executive Producer of East Africa Got Talent joins CNBC Africa for more.


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